It’s Good to Eat Wicked.

WICKED KITCHEN | U.S. BRAND LAUNCH

First released in the U.K., Wicked Kitchen has expanded to the U.S. with a range of chef-crafted, game-changing, plant-based products.

Wicked Kitchen package design, ice cream novelties
Wicked Kitchen package design, meal pots
Wicked Kitchen package design meat alternatives, plant based
Wicked Kitchen package design sauces, plant based
Wicked Kitchen package design frozen meals, plant based

We’ve been with Wicked Kitchen since they made an entry into the U.S. Market. When Wicked Marketing Management needed help cracking the US market, we helped build a package design system and brand guidelines for the U.S. launch at approx. 3,000 stores. The market launch included, Kroger the nation's strongest leader in grocery retail and Sprouts Farmer’s Market, one of the fastest growing natural and organic retailers.

A diverse range of 35+ pizzas, ice creams, meal pots, kits, sauces, frozen meals, and meat alternatives, maintain brand consistency and a strong packaging architecture across several store channels and is set to continue expanding as more than 10 million Americans are adopting a plant-based diet.

Client: Wicked Kitchen

Lifestyle: Plant-Based Eating

Category: Food & Bev.

Services:

Brand Strategy

Brand Architecture

Package Design

Brand Guidelines

Production Artwork