We create brand visual language that inspires people to love your brand.
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We are critical thinkers who uncover your brand’s essence, voice and create an emotional connection
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We believe in the power of design, we deliver solutions that make your brand, meaningful, relevant and impactful
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Ultimately, the work will resonate with your consumers, and inspire brand loyalty, retention and conversion
SERVICES
Brand Strategy
Need to reposition, find the white-space in your category or vertical? We can help reconsider your brand’s foundations visually and verbally.
Consumer Research
We provide design stimulus, consultation and consumer research with our affiliates to hear consumer preference and quantitatively validate design solutions.
Brand Identity & Packaging
Brand identity, packaging, structural design, we bring brands to market in a visually compelling way, and win a lot of awards on behalf of our clients.
Rapid Innovation
Need to innovate? We develop new product propositions, service offerings and design concepts and execute with speed and a strategic lens.
Corporate Communications
Corporate identity, employer branding, branded environments and brand worlds come to life in partnership with CIULLA.
Digital Touchpoints & Activation
Website development, integrated marketing communication, we bring your brand through digital activation and print.
BRAND MANIFESTO™️
People remember stories. Let’s tell yours. We manifest brand identities and positioning that convey your point of difference and capture your audience.
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Discovery & Immersion
We uncover brand equity, dig deep in the competitive landscape and consumer insights to understand the past, present and transform the future.
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Collaborative Ideation
Through strategic design-thinking we build out big brand ideas, that serve as a catalyst for strategic decision making.
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Brand Platform Development
Brand platforms are formalized through visual language and verbal brand manifestos, exploring alternative ways in which to articulate your positioning.
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Consumer Research
Qualitative, quantitive research, is used to hear consumer preference, validate design solutions, and inform our design path forward.
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Master Brand Development
With alignment we can now bring your brand to life across omni-channel marketing, communications, and integrated design programs.
CLIENTS
Here’s What They’re Saying…
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"CIULLA ASSOC has several years of experience working in branded consumer packaging, and I wholeheartedly trusted them to guide our team through our rebranding. They really took the time to learn and understand the brand and everything we stand for, so they can visually bring all of our strong points together in our logo and packaging. Our new look and feel have gained praise from several key retailers which has resulted in positive sales and new distribution."
- Patricia Bridges, Sr. Director of Marketing and Communication, Coleman Natural Meats
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"I highly recommend CIULLA as among the best in the business! The team’s creativity, attention to detail, ability to change priorities at the speed of start-up was remarkable and greatly enhanced our ability to respond quickly to the marketplace. I loved how they truly listened and took the time to understand our business goals. Their strength was not only their creative work but also in working with my team for strategic and longer-vision goals. We considered them a part of our team and they helped us differentiate our products in 4 countries!"
Cathy Cochran-Lewis Marketing Director, Wicked Kitchen
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"Sam and his team at CIULLA ASSOC have not only provided distinct and impactful designs for the Nonni's brand, they have been collaborative partners in developing more effective communication strategies for both core products as well as new innovations. We value Sam's insights as much as anyone in within our own organization. "
Matt Duffy, Vice President of Marketing, Nonni’s Foods
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“CIULLA has been a crucial agency partner to DUDE WIPES from packaging design to brand architecture - they have helped elevate the brand time and time again!”
Sean Riley - CEO, DUDE WIPES
Where Strategy & Design Inspire What’s Next.
Whether your a start-up or need to revitalize a Fortune 500 brand.
We have the expertise to put brands on the path to growth.
AGENCY LEADERSHIP
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Sam J. Ciulla
CEO & EXECUTIVE CREATIVE DIRECTOR
Brand design has been my life’s work. I love learning a new trade or industry and working with great people and their brands that shape our culture and the consumer world. I have enjoyed hiring and mentoring dozens of designers throughout my career. My role as a design leader has brought me around the globe, working with iconic brands, and diverse cultures - this experience has enriched my life and I am grateful for it.
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Luis Izaguirre
DESIGN DIRECTOR
Design is my passion. Some might call me a “design ninja”. I am fortunate to have made a career of working with some of the most iconic brands worldwide. Realizing concepts that move brands and businesses forward is what design is all about. CIULLA is a firm that values people and design, and I’m a believer in those qualities.
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KC Bauer
HR FINANCIAL MANAGER
My interest in finance set me on a path to accounting for small entrepreneurial start-ups, which lead me to CIULLA. My role revolves around agency operations, planning, forecasting and sales. When not at work, I enjoy volunteering my time with the Make-A-Wish foundation, or spending time traveling, meeting interesting people and eating incredible food!
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Chris Ciulla
DIRECTOR, CLIENT ENGAGEMENT & STRATEGY
Taking brands and products to the next level is what we’re all about. The power of brand design is real. I am grateful to strategically build brands with our clients and create growth for start-ups and fortune 100 companies alike. Working with great clients to move their business forward and creating impact is our goal with every project.