Challenge: Building a Standout Brand for Premium, Certified Humane Beef Jerky

Stoke Provisions, a lean start-up with deep roots in the cattle industry, approached CIULLA ASSOC with a mission to launch a beef jerky brand made from high-quality, certified humane beef. The goal was to create a unique, eye-catching packaging design that not only stood out on shelves but also communicated the brand’s commitment to healthy, portable snacking. The challenge was clear: how could we bring the essence of a healthy, adventurous lifestyle into packaging while reflecting the brand’s dedication to wholesome ingredients?

Solution: Developing a Bold and Purpose-Driven Brand Identity & Package

CIULLA ASSOC designed a bold, colorful packaging system for Stoke Provisions that effectively communicates the brand’s core values. Our work emphasized the functional benefits of the product, positioning it as a healthy snack for those on-the-go and those who live an active, "stoked" lifestyle. The brand’s visual identity is built around:

• Campfire Symbolism: The campfire-inspired logo and design elements represent the adventurous, outdoors-focused spirit of the brand, aligning with consumers who value clean nutrition while maintaining an active lifestyle.

• Vibrant Orange Color Palette: The distinctive orange hues were chosen to capture attention while symbolizing energy and vitality, reinforcing the idea of fueling your spark.

• Illustrative Storytelling: Custom illustrations on the packaging depict a sense of outdoor exploration and togetherness, celebrating the active, family-oriented ethos of Stoke Provisions.

The Stoke Provisions Brand Message: "Fuel the Spark"

The "Fuel the Spark" tagline underscores the deeper mission behind Stoke Provisions. It’s not just about jerky—it’s about fueling creativity, connections, and community. Stoke’s commitment goes beyond providing high-quality snacks; it’s about promoting a healthier, more connected lifestyle for families and individuals who prioritize health, wellness, and sustainability. The brand is purpose-driven, with a focus on creating products that help people live their best lives, whether they're outdoors or enjoying time with loved ones.

Results: Strong Brand Recognition and Market Positioning

Since the launch of Stoke Provisions, the brand has:

• Built Strong Brand Recognition – The distinctive orange and illustration-heavy design is now instantly associated with the Stoke Provisions name, making it stand out on the shelves.

• Connected with Health-Conscious Consumers – Stoke’s wellness-driven messaging resonates with consumers who are looking for healthy, nutritious, and sustainable snack options.

• Positioned for Growth – With a strong foundation and purpose-driven identity, Stoke Provisions is poised to expand its presence and increase market share, continuing to fuel the spark for families and outdoor enthusiasts alike.

The Takeaways

• Purpose-Driven Branding – A clear, meaningful brand message is essential for connecting with consumers on a deeper level. Stoke Provisions’ mission to fuel creativity and connections helped elevate the brand beyond just a product.

• Vibrant and Memorable Design – Using a bold color palette and illustrative design creates immediate brand recognition, helping products stand out in crowded categories.

• Health-Conscious Messaging – Focusing on clean, wholesome ingredients and nutritional density appeals to consumers seeking healthier snack options, while a focus on family and wellness strengthens the emotional connection to the brand.

Let's Create Impactful Packaging Together

Are you looking to build a strong, memorable brand that stands out and connects with your audience? CIULLA ASSOC specializes in creative packaging design that communicates your values and drives consumer engagement. Reach out to us today and let’s bring your vision to life.