Chef Crafted Food Starts Here…

Sandridge Crafted Foods has built a reputation as a leader in B2B fresh food manufacturing, however the visual and verbal representation of the brand identity had grown tired. CIULLA was engaged to reposition the brand for the future generations of business, and to reflect their ongoing mission to provide “Remarkably Chef Crafted Foods.”

Our Brand Manifesto process included in depth cross functional leadership interviews, and collaborative ideation which led to a name change for the organization. “Sandridge Crafted Foods” was established in 2023 and a revitalized brand identity has been rolled out to reflect the new craft inspired repositioning of the organization.

CIULLA helped reimagine SCF’s brand vision and mission statements, brand pillars, that have come to life in brand worlds including; campus environments, fleet graphics, trade show artwork, sales enablement and a renewed communication strategy for employer branding.

The chef inspired smear within the new identity reflects craftsmanship and culinary excellence. Sandridge going forward has a renewed brand program and foundation for the future that will provide a vibrant company culture and reputation for generations to come.