
The Good Food Catalyst: A Bold Rebrand for a Better Food System
GOOD FOOD CATALYST | U.S. BRAND LAUNCH
Advocating for a healthier, environmentally viable, and inclusive industry by uniting its key stakeholders.
The Challenge: Repositioning a Legacy Organization for Greater Impact
Family Farmed, a non-profit dedicated to expanding access to responsibly produced, locally grown food, needed a fresh identity that better reflected its evolving mission. To increase awareness, engagement, and influence within the food industry, the organization required a strategic rebrand—including a new name, positioning, and brand architecture—to unite its various initiatives under a cohesive and compelling identity.
The Solution: A Strategic Brand Transformation
CIULLA ASSOC leveraged its expertise in Brand Strategy, Brand Identity, and Brand Architecture to create a name and visual identity that would resonate with stakeholders, inspire action, and enhance visibility.
New Name & Positioning: CIULLA guided the organization through an in-depth discovery process to develop a mission-driven name: The Good Food Catalyst—a name that reflects its role as a driving force for positive change in the food industry.
Clear & Cohesive Brand Architecture: The new brand system brings clarity to the organization’s various cohorts and programs, ensuring each initiative aligns with the broader mission of building an inclusive and equitable food industry.
Compelling Visual & Verbal Identity: The revitalized brand language and design communicate innovation, sustainability, and advocacy, empowering the organization to connect with a wider audience of farmers, entrepreneurs, policymakers, and consumers.
The Results: A Stronger, More Impactful Non-Profit
The rebranding of Family Farmed to The Good Food Catalyst has positioned the organization as a thought leader and advocate for sustainable food systems. With a bold new identity, focused messaging, and a structured brand architecture, the organization is now equipped to expand its influence, increase funding opportunities, and drive meaningful change in communities nationwide.
The Takeaway: Rebranding for Purpose-Driven Growth
Non-profits require strategic branding just as much as consumer-facing businesses. CIULLA ASSOC’s expertise in Brand Strategy, Brand Identity, and Brand Architecture ensures mission-driven organizations can amplify their impact and build lasting awareness.
Looking to Transform Your Non-Profit’s Brand?
Whether you're repositioning an established organization or launching a new initiative, CIULLA ASSOC can help you craft a strategic brand identity that drives awareness, engagement, and growth.