The Good Food Catalyst: A Bold Rebrand for a Better Food System

GOOD FOOD CATALYST | U.S. BRAND LAUNCH

Advocating for a healthier, environmentally viable, and inclusive industry by uniting its key stakeholders.

Good Food Catalyst sub-brand strategy—structured branding system for nonprofit programs and advocacy efforts
Good Food Catalyst nonprofit reports—visually compelling data-driven materials for stakeholders and funders
Good Food Catalyst website—user-friendly, content-rich platform advocating for a better food system
Good Food Catalyst tote bag—sustainably designed canvas bag featuring bold nonprofit branding.
Good Food Catalyst website—user-friendly, content-rich platform advocating for a better food system
Good Food Catalyst website—user-friendly, content-rich platform advocating for a better food system
Good Food Catalyst website—user-friendly, content-rich platform advocating for a better food system
Good Food Catalyst brand identity—modern, mission-driven logo and visual identity promoting sustainable food systems
Good Food Catalyst branded hat—embroidered logo cap promoting food sustainability and advocacy.

The Challenge: Repositioning a Legacy Organization for Greater Impact

Family Farmed, a non-profit dedicated to expanding access to responsibly produced, locally grown food, needed a fresh identity that better reflected its evolving mission. To increase awareness, engagement, and influence within the food industry, the organization required a strategic rebrand—including a new name, positioning, and brand architecture—to unite its various initiatives under a cohesive and compelling identity.

The Solution: A Strategic Brand Transformation

CIULLA ASSOC leveraged its expertise in Brand Strategy, Brand Identity, and Brand Architecture to create a name and visual identity that would resonate with stakeholders, inspire action, and enhance visibility.

  • New Name & Positioning: CIULLA guided the organization through an in-depth discovery process to develop a mission-driven name: The Good Food Catalyst—a name that reflects its role as a driving force for positive change in the food industry.

  • Clear & Cohesive Brand Architecture: The new brand system brings clarity to the organization’s various cohorts and programs, ensuring each initiative aligns with the broader mission of building an inclusive and equitable food industry.

  • Compelling Visual & Verbal Identity: The revitalized brand language and design communicate innovation, sustainability, and advocacy, empowering the organization to connect with a wider audience of farmers, entrepreneurs, policymakers, and consumers.

The Results: A Stronger, More Impactful Non-Profit

The rebranding of Family Farmed to The Good Food Catalyst has positioned the organization as a thought leader and advocate for sustainable food systems. With a bold new identity, focused messaging, and a structured brand architecture, the organization is now equipped to expand its influence, increase funding opportunities, and drive meaningful change in communities nationwide.

The Takeaway: Rebranding for Purpose-Driven Growth

Non-profits require strategic branding just as much as consumer-facing businesses. CIULLA ASSOC’s expertise in Brand Strategy, Brand Identity, and Brand Architecture ensures mission-driven organizations can amplify their impact and build lasting awareness.

Looking to Transform Your Non-Profit’s Brand?

Whether you're repositioning an established organization or launching a new initiative, CIULLA ASSOC can help you craft a strategic brand identity that drives awareness, engagement, and growth.