Kicking Ass and Building Assets.

CIULLA was engaged early in the history of DUDE WIPES as an emerging category disruptor. Our partnership with DUDE WIPES has consisted of discovering ways to optimize branding, packaging and in-store presence as the DUDE WIPES brand was expanding and growing rapidly.

We strategically developed brand standards, helped launched new products, and innovated product line extensions to build out their retail strategy. Today, we continuously help test new ideas, bring new product concepts to market and serve as an agency partner that provides valued packaging and brand design considerations across a more focused portfolio of wipes products.