Slay Your Day.

Leveraging inspiration from the world of personal branding in athletics, the DREAMFUEL identity and short-handle 'DF' icon was built for a digitally native consumer who encounters brands online, through, e-comm, social media and quick grab 'n go shopping. The package design reinforces brand attributes and unique selling points in a telegraphic, minimal and contemporary style that resonates with today's consumer need for functional foods. The bar was designed to fit into the ath-leisure style of today, as people are reframing wellness and work life balance. The revitalized DREAMFUEL branding and package design fits right into your routine and allows you to the 'Slay the Day', without getting in your way. Whatever your dream, go slay it, with a contemporary, functional ready-to-eat snack.